MADE TO MOVE

As we age, movement can become harder and even painful. But at the same time, we’re also entering the best stage of our lives. We have more money, more time and more self-confidence.

We’re no longer constrained by the fear of looking foolish. We can wear our joy on our sleeves.
Osteo Bi-Flex is a supplement that helps promote joint health, aiding the mobility required to have the time of our lives at this time in our lives.

However, there is one side effect: the more we live, the more we embarrass our kids.
With the campaign “Made to Move,” Osteo Bi-Flex upends category clichés for a more honest assessment: when the kids are cringing, we know it’s working.

CREDITS
Client: Osteo Bi-Flex
Agency: Droga5
Creative Director: Matt Ian
Creative: Catherine McCurry, Ulrika Karlberg

PRESS
New York Times
Creativity – Editor’s Pick
AdAge
LLB Online
Adweek / Agency Spy
The Drum