Southern Comfort launched a new website that champions people making their drinks anyway they feel comfortable.

So we created a contest to drive people to make a drink on the site by championing people’s other favorite thing – their own face.

Contestants submitted a cocktail of their own creation using the Southern Comfort Drink Creator. Then got people to vote for them. The cocktail creations with the most votes at the end of the contest won hand sculpted Toby jugs of their own faces, so they can enjoy drinking their drink out of their own head.

We made them for some of our favorite celebrities like Andy Richter, Chris Webber and Conan O’Brien.

And then we handed them out to ten lucky winners who lost their mind.


Client: Southern Comfort
Agency: Wieden + Kennedy NY
Creative Director: Jimm Lasser
Copywriter: Laddie Peterson
Art Director: Jeff Dryer
Creative Technologist: Catherine McCurry