Southern Comfort launched a new website that champions people making their drinks anyway they feel comfortable.

So we came up with a cocktail tray that lets people get comfortable mixing drinks in a totally new way – by mixing a piece of music.

I designed and fabricated a custom laser cut acrylic tray, PCB, and software running on a microcontroller. Then worked with a musician to create two original tracks for two flavors of Southern Comfort – Original and Mandarin Orange. This tray would debut at public tastings, enticing customers to create drinks while getting their hands dirty and engaging with the product in a totally new way.